Wiz Graphics LLC, based in Plymouth, MN, was co-founded by William 'Wiz' Lorentz, a seasoned expert with over 25 years of experience in advertising and graphic design. With a foundation built on skills acquired from painting sponsor logos in high school to a full-fledged career in commercial graphics, William developed a unique design philosophy he calls 'objective-based design.' This approach ensures that every project aligns with specific goals, enhancing the effectiveness and efficiency of the designs produced.
Throughout his career, William has developed a diverse portfolio showcasing his work across a variety of platforms, including stadiums, trade shows, and on countless vehicles. Although Wiz Graphics faced challenges, particularly during the COVID-19 pandemic, William's dedication to his craft persisted as he transitioned to Synk/Franz Graphics in 2024, allowing him to work on innovative projects while continuing to offer freelance design services.
Wiz Graphics was known for its bespoke graphic solutions ranging from vehicle wraps to custom signage and branding guidance. The focus was on creating designs that not only capture attention but also effectively communicate the intended message. William’s extensive expertise in marketing and branding empowers clients to elevate their visual identities substantially.
Beyond professional endeavors, William is also a passionate musician, which further fuels his creativity in design. His artistic journey, combined with his desire to craft unique visual experiences for clients, ensures that any project undertaken brings a personal touch and dedication to true artistry.
Even though Wiz Graphics LLC has ceased operating as a business, William Lorentz continues to follow his passion in the graphic design world, committing to high-quality work and enthusiastic collaboration with clients. His focus remains on harnessing creativity and innovation to bring vibrant ideas to life.
