Spotlight Solar, Inc. is a pioneering company focused on making solar energy more visible and engaging through its unique architectural solar structures, known as solar trees and shelters. Founded on the principle of environmental stewardship, the company aims to accelerate the adoption of solar energy by showcasing it in a beautiful and accessible way. Despite solar technology being popular among consumers, it often remains out of sight—typically positioned on rooftops or in remote areas—where it does not attract attention. Spotlight Solar addresses this issue by integrating aesthetically pleasing solar structures into public spaces.
The company emphasizes the importance of ‘return on visibility,’ suggesting that making solar energy visible not only enhances community awareness but also contributes to increasing the overall return on investments related to solar energy. Property owners who showcase their commitment to environmental care can also positively influence the preferences of customers, tenants, and employees. Spotlight Solar’s innovative designs have gained recognition and visibility, reaching hundreds of millions of people and fostering community interest in clean energy. As one of the first certified B Corporations in North Carolina, Spotlight Solar adheres to rigorous standards for positive impact spanning transparency, community care, and environmental responsibility.
The leadership team, which includes experienced professionals with backgrounds in marketing, design, and business development, is committed to using the power of business as a force for good. By creating dignified jobs and increasing the public's engagement with solar energy, Spotlight Solar is not only promoting sustainability but also working to make a lasting positive impact in the communities they serve. Through their pioneering efforts, they invite wider participation in the transition to cleaner energy solutions.
