Phenotype Screening Corporation, founded in 2004 by Dan McDonald and Ron Michaels, is a pioneering enterprise in non-destructive plant imaging and phenotyping. The company was established to commercialize soft tissue X-ray technology that allows for high-resolution imaging of plant root developments. Since its inception, it has broadened its offerings to include automated root system architecture characterization software and imaging services covering other plant organs and pests. Their innovative technology is primarily utilized in agriculture, horticulture, forestry, and turfgrass sectors, contributing to enhanced plant health and performance.
Serving an international clientele, Phenotype Screening Corporation customizes facilities and equipment to meet diverse scientific and agricultural needs. They collaborate with seed companies to enhance germplasm, agrochemical companies to optimize formulations, and environmentalists for improved phytoremediation strategies. Their operational highlights include studying plant interactions with various stressors, such as insect and nematode pests, through a combination of biological and chemical analyses.
The firm's advanced X-ray imaging technology overcomes limitations found in traditional imaging methods, such as rhizotron and flatbed scanning, offering rich three-dimensional insights into root systems. This innovation enables precise characterization of roots beneath the soil surface, a critical area often neglected in conventional assessments.
Additionally, Phenotype Screening Corporation utilizes their proprietary software, RhizoTraits, which automates root segmentation and analysis, providing valuable metrics like total root length and projected area. Their work not only fosters collaborations with respected universities and government research agencies but also supports the development of resilient root systems capable of withstanding various environmental stresses. By generating data signatures that reflect the structural characteristics of root systems, the company establishes a foundation for sustainable agricultural practices worldwide.
