Lensrentals.com, founded in 2006 by Roger Cicala, is the largest online rental service for photography, videography, and lighting equipment in the United States. Headquartered in Memphis, Tennessee, the company caters to customers nationwide, shipping gear to all 50 states while also providing in-person pickups and returns for local clientele. What began as a personal project for Cicala to expand his gear collection and share his photographic knowledge has evolved into a robust operation with over 250 employees, including experienced technicians and a dedicated in-house repair department.
At Lensrentals, the philosophy is centered around sharing top-quality equipment and providing educational support to photographers and videographers of all experience levels. The company prides itself on maintaining a vast inventory of cameras, lenses, and supporting accessories from leading manufacturers like Canon, Nikon, Sony, and Leica, ensuring that every customer finds the right gear for their project, whether it’s a family event or a commercial shoot. Each piece of equipment is meticulously cleaned and inspected to guarantee like-new conditions upon arrival, addressing customer concerns about quality and reliability.
In addition to their rental services, Lensrentals offers various programs such as Lenscap, Lenscap+, HD Subscription Shipping, and Keeper, designed to enhance customers' rental experience with added protection and value. The company also sells its rental inventory at exceptional prices, making it a go-to destination for both renting and purchasing high-quality photographic equipment. Overall, Lensrentals.com combines industry expertise, a commitment to quality, and a customer-centric approach to deliver exceptional service in the ever-evolving world of photography and videography.
