The Gustave A. Larson Company is a prominent wholesale distributor specializing in Heating, Ventilation, Air Conditioning, and Refrigeration (HVACR) equipment, parts, and supplies, serving the Midwest, Plains, and Mountain States. Established in 1936 by Gus Larson, who identified the need for local refrigeration parts, the company has grown from a small storefront in Madison, Wisconsin, to a major industry player with 49 locations across 16 states. With a dedicated workforce of over 400 professionals, Gustave A. Larson Company prides itself on delivering exceptional customer service and maintaining substantial inventory across its distribution centers.
Representing more than 450 leading manufacturers, the company stocks over 40,000 unique items, ensuring that even the hardest-to-find products are readily available for both residential and commercial needs. They offer an innovative online ordering platform, GoHVACR.com, providing 24/7 access to account information, order history, and invoice payments, aimed at streamlining the purchasing process for their customers.
The company's core values revolve around continuous improvement, resilience, and integrity, all designed to foster strong relationships with customers and vendors alike. A commitment to education is also evident, with regular training sessions provided to enhance industry knowledge and improve business practices for their partners. Over the decades, Gustave A. Larson Company has received numerous accolades, solidifying its reputation as a trustworthy and efficient distributor in the HVACR sector. Through a values-driven approach to business, the Larson Company aims to prioritize customer success and adapt to the evolving market needs, ensuring that it remains a leader in the industry.
